Shouldn’t I pick an “area specialist” to sell my home?
Answer: There are agents who focus primarily in one geographic area or neighborhood. But buyers come from all over Southern California and even other parts of the country, not just from this part of the state. So an area specialist usually really means “listing agent” in the area. Many years ago the real estate business was successfully composed of lots of small “boutique” offices – where companies did specialize in a certain area or part of town. But computers, the internet, and cell phones have changed that aspect of the real estate business. Now the important points in selecting an agent are experience, track record, and marketing skills.