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I heard that there are limited service agents who charge less. Why shouldn’t I hire the cheapest agent?

February 19, 2010 by · Leave a Comment 

Answer: Everyone wants to get as good a deal as possible and net as much money as possible when selling. But if you save 1%-2% (which is typically what a discount broker will save you) on selling costs and then sell your home for 5%-10% less, obviously you haven’t saved anything. 1% disappears pretty quickly when you are negotiating the sale of a $500K+ piece of real estate.

Selling real estate is all about getting as much exposure as possible. The fact of the matter is we can sell your home for more. We have the track record we do because we are experts at pricing the property (using a specific supply-demand analysis prior to even looking for “comps”) and experts at creating the greatest amount of exposure of your property.

Sadly, there are many agents who need the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who has to have the deal. We are in the fortunate position of having enough clients that any one deal won’t make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn’t make sense, you can count on us to tell you so.

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